Fibasigorta, the new generation player in the insurance industry!

Fibasigorta, the digital insurance company established by HDI Sigorta and Fibabanka, two strong brands of the banking and insurance sector, within the scope of their strategic cooperation, started its operations. With its strong technological infrastructure, Fibasigorta aims to produce the most suitable solutions for changing consumer expectations.

HDI Sigorta, which has international experience in insurance, and Fibabanka, which offers a fast and easy banking experience with its strong technological infrastructure, established Fibasigorta, a digital insurance company that will serve in non-life insurance. Integrating innovative applications such as artificial intelligence, big data, machine learning, business intelligence, and analytics in insurance technologies into its business model, Fibasigorta aims to take a strong step into the insurance understanding of the future today.

Fibasigorta General Manager Erol Öztürkoğlu stated that they created the company's strategy and business model in less than a year with devoted and meticulous work and said, "Fibasigorta will be one of the most important actors of reliable, easy and fast insurance."

Stating that Fibasigorta will implement the new service approach required by the changes in the insurance sector as in all sectors, Öztürkoğlu said, "The winds of change are blowing in the insurance sector as in all sectors all over the world. In addition to the technological changes in the insurance sector, economic and social changes also reveal the need for a brand-new service understanding. In light of these developments, we have taken an important step for both our country's economy and our sector."

Öztürkoğlu continued his statement by stating that they are excited to take a strong step in the field of digital insurance: "I am very happy that Fibasigorta, which will play an important role in the digitalization journey of the insurance sector, has started its operations. We have serious experience in the past and present of the insurance sector behind us and a strong vision for the future in front of us. Therefore, we analyze the transformation the sector is going through and where it is heading and develop strategies according to these developments. There is a growing momentum in insurance technologies every day. Today, technology provides the sector with a strong value chain from risk management to customer experience, from product development to sales. As Fibasigorta, we will offer personalized insurance product purchasing services related to the products our customers buy, when and where they need insurance the most. By digitizing insurance functionality with technology, we will seamlessly, quickly and cost-effectively integrate innovative insurance products from a third-party service or goods provider into our customers' purchasing journeys. With this value chain, Fibasigorta is at the intersection cluster of customers who want to access the policies they need easily and reliably, who fit their daily transactions on a single screen with the transformation created by digital."

Promising fast and secure insurance services to its customers, the company offers the required insurance services clearly and easily that everyone can understand. Fibasigorta, which reinterprets the traditional insurance concept with its dynamic structure centered on digital, focuses on solutions, not procedures, by making insurance accessible at any time. Offering customized products according to needs, Fibasigorta saves time by digitalizing the traditional insurance approach, while promising simplicity in sales processes and convenience in after-sales processes with the slogan "Easy way is here".

Next-generation insurance experience

Fibasigorta aims to provide easy and fast access to insurance products that facilitate and secure daily life, such as Electronic Device Protection, Extended Warranty, Motor Insurance, Housing, Dask, Screen Breakage and Commercial Personal Accident insurance and will meet changing consumer behaviors and expectations with new generation insurance.

Focusing on digital transformation to produce dynamic solutions to customer needs and risks, as opposed to the static approach of traditional insurance, the company will bring consumers innovative customer experiences whose sales and after-sales processes are managed through fully integrated channels.

The innovative products of Fibasigorta, which simplifies and makes insurance processes transparent by offering its customers multi-channel freedom, will be available on the Fibasigorta website and call centers, as well as Fibabanka branches and very soon on all digital channels of Fibabanka.